It’s easy to think you need to hire the best digital marketing agency. However, deciding which agency to work with can be daunting.
Anyone with access to the internet can call themselves a digital marketer. Nothing stops them from using this title, regardless of their level of experience.
This is where the process of choosing the best digital marketing agency can get a little tricky.
However, there are a few simple things you can do to make sure you’re working with the best. In this article, we’ll go over them.
Portfolio
Any capable digital marketing agency (like ingenia.com) is not afraid to show off its work. They have an impressive portfolio of clients and projects they’ve worked on.
When looking at a digital marketing agency’s portfolio, ask yourself the following questions:
- Is the work relevant to my business?
- Are the results impressive?
- How does this company compare to others I’m considering?
Portfolios can be a great way to get an idea of an agency’s experience and what they’re capable of.
But remember that some services are hard to display in a portfolio. For example, if an agency offers Search Engine Optimization (SEO) services, they may not be able to show you any results.
In this case, ask for client referrals or contact some of the agency’s past clients to get their take on the work.
Experience and Specialization
It doesn’t matter the type of service you need; having the right team working on your project is essential.
For example, if you need help with website design, you don’t want an agency specializing in marketing campaigns.
When looking for a digital marketing agency, check their website or LinkedIn page to see what types of marketing services they offer. If you’re not sure which services you need, ask the agency for a consultation. They should be more than happy to help you out.
Social Proof
Digital marketing agencies rely on social proof to win new clients. This is the idea that people are more likely to take action if they see that others have done the same.
This can be in the form of testimonials on an agency’s website or case studies of previous work.
When looking at an agency’s social proof, ask yourself:
- Do the testimonials look legitimate?
- Are the case studies in-depth?
- How does this company compare to others I’m considering?
It’s important to look for digital marketing agencies with a lot of positive social proof. This shows that they’re good at what they do and have satisfied past clients.
Price
Price is always a factor for any small business owner. However, it’s not the only thing you should consider. Just because an agency is cheaper doesn’t mean they’re the best option for your business.
When considering the price, ask yourself:
- What services am I getting for this price?
- Is this company overcharging me?
- How does this company compare to others I’m considering?
It’s important to remember that you get what you pay for in the marketing world. If an agency is significantly cheaper than its competitors, there’s probably a reason why.
Choose the Best Digital Marketing Company
Choosing the best digital marketing agency can be a daunting task. But by following these simple steps, you’ll be on your way to working with the right one for your business.
If you’re looking for more information on digital marketing, be sure to read our other articles about the marketing industry.