So you want to get the word out and find the best ways to advertise your business?
The business landscape has changed exponentially over the last decade. If you want to succeed in today’s day and age, you need advertising, marketing, and company-wide direction that works.
In this article, we’ll discuss six of the best ways to advertise your business efficiently and effectively. Let’s promote your business the right way.
1. Be Visible on Social Media
In 2013, 86.2 percent of companies larger than 100 employees were expected to use social media for marketing purposes. By 2022, this percentage saw an increase of 5.7 percent among companies using social media.
This trend is evidence that social media controls a large chunk of company advertising. Market spending figures across social media are well over $17 billion in the United States today.
2. Be Present at Local Events
Learning how to advertise can be expedited if you can pair a face to a brand’s name.
One of the best ways to advertise your business is by speaking and hosting tables at local events. Businesses benefit from brand recognition, local contacts, and publicity.
Throw some custom table skirts on your display, print some informative handouts, and be present.
3. SEO Provides Ways to Advertise Your Business
Search engine optimization (SEO) can push your business up through Google’s ranking algorithms.
The best part about SEO is it doesn’t have to cost you anything. Search engines can crawl your website 24/7, review your content compared to other sites, and help you allocate content to compete with your closest competitors.
Statistics show that organic SEO is actually 5.66 times better for business websites than paid ads.
4. Offer Discounted Products/Services
Another one of the best ways to advertise your business is by offering free trials, incentives, and products.
This process gives prospective customers the chance to try your product and build knowledge about its benefits. This is also a great way for your business to benefit from referral programs. These programs require providing free products and services to customers that bring in additional customers.
5. Take the Engaging Approach
Content needs to be engaging to keep a customer’s attention.
Viewers typically spend 10 to 20 seconds before they lose interest. Odds are slim that you’ll get a second chance once this time is up.
Engaging content can be any combination of videos, photos, branding, and more. Hire creative people to keep your company relevant and engaged in all the business advertising trends.
6. Email Marketing
Email marketing can still be a viable option for your business if you understand the age of your consumers.
Years ago, email marketing was a great way to keep customers engaged and aware of new products. Today, emails can still provide enough information and intrigue to keep products on the mind of your customer for relatively minimal effort on the business side.
Stay Informed
There are dozens of ways to advertise your business. Nevertheless, these tips can only go so far. If you want continued success in the business space, you need to be informed.
If you’re interested in expanding your knowledge across a variety of topics, keep reading our articles today!