An active audience on social media can help you engage customers throughout the year. In fact, social media platforms gained 490 million users in the past year. That’s a 13.2% increase year over year.
Today, about 4.2 billion people (over 50% of the world’s population) use social media.
It’s not always easy to generate Instagram followers, though. Here are five tips that can help you learn how to grow on Instagram with ease. Using these tips, you can gain more followers on Instagram and engage your audience.
Then, you can remain top-of-mind with customers, leading to more potential sales.
Set your social media marketing strategy up for success with these easy tips today.
1. Research Your Target Audience
Before you start developing your Instagram content, take a moment to determine who you’re creating content for. Each audience group has its own distinct wants and needs. Make sure you’re creating content with your audience in mind.
Take the time to know who your customers are and what social media platforms they’re using.
About three-quarters of Americans ages 18 to 24 have an Instagram account. Only 57% of users ages 25 to 29 have an account. You might have an easier time engaging younger Instagram followers.
In fact, 55% of people in Generation Z (ages 16 to 24) have increased Instagram use in the past year.
Research your target audience. Then, create Instagram content they want to find by researching competitors and influencers.
2. Produce Amazing Content
Once you have a better understanding of your audience, you can get followers on Instagram by producing fresh content. Try experimenting with different formats, including live videos, Reels, and Stories.
Make sure to prioritize quality over quantity this year. Convey the value you’re offering customers, too.
You can also unite your search engine optimization (SEO) strategy with your social media strategy.
3. Collaborate
Collaborating with other Instagram users can help you get more followers on Instagram, too.
Start by working with influencers. Determine who your customers already follow online. Then, ask those influencers to promote your brand.
4. Host Contests
Hosting contests can help you engage and reach new Instagram followers.
Tell your followers to like your post and tag their friends in your post as a submission. Make sure you incentivize them by offering prizes they actually want.
5. Track Trends
As you discover how to grow on Instagram, make sure to track the latest trends to remain relevant. Otherwise, your posts could fall into the background.
For example, you can start cross-promoting between TikTok and Instagram to engage more followers. You can also buy instagram likes to give your posts a boost.
How to Grow on Instagram: 5 Tips for Stunning Success
Learning how to grow on Instagram can help you reach a broader audience of potential customers. You can keep consumers engaged and interested in your brand, too. Give these tips a try to get more followers on Instagram this year.
With a strong social media marketing strategy, you can get ahead of the competition with ease!
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