With the rate of change growing, the most successful companies have taken a differentiated approach, embracing new technology to adapt, collaborate and build the new category. To help the ever-changing landscape, emerging trends are transforming the traditional consumer experience. New technologies are being leveraged, whether it’s data science, advanced analytics, or Internet of Things. Simply put, these companies are not depending on legacy business logic and instead are leveraging the modern digital capability to uncover insights and intelligence that can shape the future.
Respondents don’t think of your business as a company – they think of it as an experience. Experience and technology have become synonymous. Innovative technology solutions are proving to be essential to unlock and empower customer insights. Marketers are embracing an insight-driven approach that puts customers first and leverages the power of technology to enhance every interaction, from store associate to the brand’s messaging.
Disrupting Retail
Additionally, the growth of voice on Emerging Trends will continue to disrupt retail and has the potential to disrupt the landscape of the marketing stack. It’s all about differentiation and automation, building a deep understanding of customers’ digital lifestyles. Organizations are quickly advancing their brands and social strategies. For instance, Unilever sees the multi-screen world as an opportunity to create a distinct and positive experience for their customers, and KFC is making some serious headway into Facebook advertising.
Digital media players are starting to demand better information about their audiences. Developments such as Facebook’s Trending Topics and Twitter’s Moments provide platforms for publishers to share information about trending topics, and Adobe is looking to bring ad-supported print media online.
Customer Engagement
Retailers are recognizing that the purpose of the shopper journey is to engage with the brand, not the competitor. Whether shopping online or in a store, retailers are using mobile technology, combined with a personalized and omni-channel experience that yields increased shopper engagement. Retailers want the customer experience to be seamless and cohesive across channels, from brand and store interactions, to customer service and delivery. They also want to create positive shopping experiences, where consumers interact with the brand in an entirely authentic.
A visual learning experience, an augmented reality product tour and conversational commerce to represent user’s moods and brand traits are just a few examples of how this works. Predictions on what people will be interested in and what they will pay for will be different in the future. These predictions could be as innovative as augmented reality; thanks to Emerging Trends. Intelligent data-processing systems will more easily extract consumer preferences and patterns from multiple sources and more rapidly analyze these patterns, making actionable insights instantly accessible to all of your stakeholders and partners.
Personalized Insights
Experimentation in providing personalized and predictive insights will become more sophisticated. What impact is emerging technology going to have on your business? In previous years, Open Data has primarily been about programs and policies that release datasets to the public. With a shift in direction, the Administration is making available data for free to all citizens. Organizations are able to find data in most fields, and individuals can more easily access government data.
Big data analytics is highly available and real-time at consumer scale. Enter the ‘Data Lake’: a storage solution for unstructured big data. NetBase Quid Data Lake provides the option of real-time data collection, access and consumption at ‘data speeds’ for big data, artificial intelligence, and eCommerce.
NetBase Quid Role
Using cognitive computing, data science, and AI, NetBase Quid Emerging Trends offers the most accurate predictive analytics and marketing insights on which brands will attract the most attention in specific consumer-geared hashtags. With organizations like Clearbit, Inbenta, Googletag, Alibaba and Zebra developing Artificial Intelligence technology for their consumer applications, NetBase Quid is poised to integrate with many more.
Use cognitive computing, data science, and AI, NetBase Quid offers the most accurate predictive analytics and marketing insights on which brands will attract the most attention in specific consumer-geared hashtags. NetBase Quid’s data science models help brands understand for instance, which ‘bubble’ Twitter users represent—be it 10, 40 or 60 million followers—and how that bubble is likely to grow or shrink. Each visit is unique in terms of time, location, and other factors, providing NetBase Quid with a wealth of details about the consumer that influence the next step of the consumer journey, ultimately leading to improved understanding and insight.