Are you trying to market an upcoming event for your business? It can take over five impressions before people start to remember your brand. You’ll need to increase your exposure if you want to drum up excitement for your event.
With an event press release, you can provide readers with the information they need beforehand. You can draw an audience to your event and start selling tickets early on, too.
You might make costly mistakes if you’re not using an event press release template, though. Journalists might decide not to publish your release as a result.
On the fence about using a press release template for your next event? Here are 10 reasons you shouldn’t go without one!
Read on to discover the benefits of using an event PR template today.
1. Save Time and Stress
For some people, writing an event press release is both time-consuming and stressful. You have to make sure your writing is clear and concise. You have to write with both journalists and your target audience in mind, too.
Trying to write an event press release from scratch doesn’t have to feel tedious, though. Instead, consider using a press release template.
Following a press release template can help you make the most of your time. You can ensure the press release includes all the pertinent details, too.
Neglecting certain details, however, could impact the press release’s efficiency. If it’s lacking in certain areas, journalists might not publish it either. Potential guests won’t get the chance to hear about your event as a result.
If they can’t hear about your event, you might miss the chance to drum up more attendees. A strong, well-written press release, on the other hand, can benefit your business.
You can expand your reach, achieve your marketing goals, and avoid wasting valuable time.
2. Accomplish Your Goals
Content marketing is three times more efficient for generating leads than outbound marketing. In fact, over 70% of businesses say content increases leads. Another 92% of businesses say content is a valuable business asset.
You can use content marketing with press releases to accomplish your goals. For example, you can use it to generate leads and sales. With an event press release template, you can also use it to book more attendees for an event.
Think about what you want to accomplish through your event press release. Attracting attendees is only one goal you can accomplish.
For example, you can also use it to gain online exposure and generate website traffic.
Once your press release is published, it can go out to news outlets and publications online. You can optimize your content for search engines. Search engine optimization (SEO) can boost your rankings on search engines like Google.
Higher SEO rankings with press releases can help you achieve other marketing goals in the future. For example, your higher rankings can:
- Ensure consumers see your brand at the top of search results
- Help you generate more website traffic
- Increase leads, conversions, and sales
- Help you rank ahead of competitors
- Boost your credibility
- Improve your ROI
If you’re not gaining online exposure, however, you might not gain brand awareness or leads, either. You could waste time and money on more effective marketing efforts, which can impact your ROI.
Instead, consider using a press release template for your next event PR. You can market your event, attract an audience, and accomplish your goals.
3. Present Solid Facts
Following a template for your press release will ensure you don’t neglect any important facts. Otherwise, readers might not gather the information they need. You might even risk confusing readers about your upcoming event.
When writing your press release, it’s important to focus on the:
- Who
- What
- When
- Where
- How
- Why
Following a template can help you cover every important detail. You can inform readers and attract more people to the event.
4. Appeal to Your Niche
For about 61% of marketers, lead generation is a major challenge. Using a template could help you reach your niche audience. You might have an easier time generating leads and attendees as a result.
When creating a press release, it’s important to write with your niche in mind. Otherwise, journalists won’t think your release is relevant to their audience.
Following a template will ensure you include details that are relevant to your customers. You’ll have an easier time appealing to them and journalists as a result.
Make sure to choose publications your customers already know, love, and read!
5. Avoid Flowery Writing
When creating a press release, it’s important to avoid fluff. Journalists will skim by flowery language (exaggerations, praises, adjectives, etc.) in search of information. You might miss the chance to get your press release published if it’s not written correctly.
Instead, follow a press release template to ensure you stick to important details. Knowing to avoid flowery language could help you get your press release published.
Your press release should include:
- A title (the event name)
- Lede (a summary of what the event is)
- Body (elaborating details)
- Date of publishing (to ensure it’s timely)
- Boilerplate (a description of your business
- Contact details (for you or the company)
A journalist will look for this information while skimming through your press release. You can learn more here.
Otherwise, journalists will look at another business’ press release, impacting your ability to reach customers.
6. Add the Right Attachments
Your press release template will also remind you to include helpful attachments along with the release. For example, you can share an eye-catching flyer for the event. You can also share an engaging video trailer.
Using the right attachments can help your press release stand out. A journalist might feel more inclined to publish it.
Multimedia can also help you engage your target audience. They might feel more interested in the release if there are eye-catching graphics.
Meanwhile, it’s easier to remember a graphic or video than a long press release or article. Your attachments could help you remain top-of-mind with your audience.
7. Gain Exposure
Remember, creating a strong press release could increase your chances that publications will publish it. If more than one publication likes your press release, you’ll have multiple opportunities to gain exposure. More people will see your event press release as a result.
The more exposure you gain online, the more brand awareness will grow. Remember, it can take five tries before people begin to recall your brand. In time, your brand could stand out from all others in the industry.
Gaining exposure with a strong press release can help you appear on different platforms, too. You can use an omnichannel marketing approach to reach customers.
For example, your press release could appear on a publication’s website or in an email blast. It might also appear on social media. The more often people remember your event, the more likely they are to keep it in mind.
When it’s time to plan something fun, they might recall seeing your press release.
8. Increase Sales Potential
Think about the purpose of your upcoming event. For example, perhaps you’re releasing or demoing a new product. You can use a strong press release to boost your sales potential.
Your press release can tease some of the product’s features and benefits. Consumers will want to see it for themselves. They might want to attend your event as a result.
Press releases don’t only appeal to consumers, though. They could also help you gather new investors.
You can add press releases to attract an audience and highlight your unique value proposition. You might have an easier time generating sales as a result.
9. Strengthen Your Credibility
Consumers won’t attend your event if they’ve never heard of your business before. If your release appears on a publication they already love, they might show more interest. Your brand’s credibility could start to grow.
Proving your credibility can help you generate more brand trust. Once consumers begin to trust you, they might want to give your brand a try. Then, you’ll have an easier time turning those customers into leads.
Consumers might become return customers over time as well. As brand loyalty grows, your ROI will, too.
10. Build Relationships With Journalists
Creating a well-written press release using a template can help your content stand out to journalists. Otherwise, they might toss your press release aside. You can show journalists you already know how to prepare a press release.
They might feel more inclined to publish your release, not just now, but in the future, too.
In fact, you can start building strong, lasting relationships with these journalists. The next time you have an event coming up, you can give them the exclusive. They’ll want to share the release with your audience before other publications get the chance.
Write It Right: 10 Reasons to Use an Event Press Release Template
Set your upcoming event up for success! Consider using an event press release template first. Using a template will ensure you create the best press release possible.
A strong release can help you appeal to more people, allowing you to book more attendees!
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