The best cosmetic product in the world will not sell well if it is marketed badly. And a huge part of marketing is in-store displays.
After all, cosmetic displays are the last point of communication with the buyer before they purchase the item. If your cosmetic display is lackluster or unattractive, buyers may move on to a competitor’s product.
If you want to learn more about creating engaging displays for retail stores, you’ve come to the right place. We’ve got four cosmetic display ideas for you to try out. Read on to learn more!
1. Location, Location, Location
Much like real estate, locating your product appropriately in a retail store is the most important factor in boosting sales. A poorly-located product will be overlooked if customers can even find it at all.
The walls on the front facade of the store are generally a bad location, as many customers may not see your product until they are leaving. Aim to have your customer’s eyeballs on the product within a few seconds of entering the store.
Grouping like products together from within your line is also a great way to boost sales. Displaying the eye shadow next to the eyeliner makes customers more likely to buy both.
2. Color Attracts
You don’t want to overwhelm your customers with a rainbow explosion of colors on your display. However, smartly-applied colors can draw eyeballs and create a desire to buy the product.
Avoid throwing all of your colors together with no planning or strategy. This looks sloppy and unprofessional, and customers will pass over your products.
Try arranging product lines in complementary colors or tonal gradients. You can also display products by color “theme” such as jewel tones, cool colors, or neutrals.
3. Creative Merchandising
Don’t limit your cosmetic display to just products and boring display furniture. You can create an entire aesthetic “vibe” by pairing your products with other items such as a vanity tray, potted plants, or other interior decors.
Customers are more likely to purchase items if they can envision themselves using them in “real life.” Even photographs can be a great way to evoke certain aesthetics. Look into custom retail displays for ideas of how to merchandise.
4. Good Lighting Practices
Lighting is a very subconscious aspect of good cosmetic display design. Some stores’ overhead lighting can be a bit lacking, which can cause the shades and hues of makeup to appear unappealing.
Consider imbuing your cosmetic display with custom LED lighting that flatters your product. This will account for inconsistencies in different store lighting and give your display the extra “pop” it needs to stand out.
Creating a Winning Cosmetic Display
Because you’ve put so much effort into building your cosmetic brand, don’t fall short when it comes to your cosmetic display. Treat the design like you would any other aspect of your marketing, and the sales will roll in!
For more creative and helpful tips on marketing and other business issues, check out the “Business” section of our blog. Please reach out to us with any questions or comments you have, as well!