Do you want to start marketing your brand on Instagram? Are you searching for the most useful Instagram marketing tips?
There are many social media platforms out there, but one of the most useful for brands is Instagram. Instagram is a visual platform that relies on photos and videos and offers some great ways to connect with your audience and build your brand with social media marketing.
In this guide, we’ll list the 10 Instagram marketing tips you need to make sure that you use in 2022.
1. Start With Your Vision
An essential step to developing a winning Instagram marketing strategy is to make sure that you’re crystal clear about what your vision is.
You need to be sure that you think through every aspect of your brand or business goals and determine what you’re hoping to get out of your Instagram presence. If you’re aiming to get more people to your business website and to capture more leads, your marketing approach on Instagram will be different than if you’re just aiming to build brand awareness.
Be sure to think bout everything related to your Instagram strategy. You should create audience personas to determine who you’re targeting on Instagram and should also define your brand voice. Decide how you’ll interact with others on Instagram and what type of branding you want to have on your profile and posts. Thinking about every aspect of your goals, your vision, and how you’ll present yourself on Instagram is essential for getting started with the platform.
Additionally, be sure that you have a plan for continually learning when using Instagram. There are a lot of great Instagram marketing tips to consider and various ways to improve your results on the platform. There’s another great Instagram marketing guide that can help, so be sure to check it out now.
2. Create a Business Profile
When getting ready to make use of Instagram for your digital marketing plan, you should make sure that you create a business account.
You can sign up for either a personal or business account on Instagram, but it’s important to have a business profile since you’ll get access to special features that you won’t have with a personal account. These features can help a lot when marketing your business on the platform.
With a business account, you’ll get access to features such as the ability to run ads and boost posts, add links to your stories, add CTAs, and track analytics. With these extra business features, you can find your audience more easily and get more results.
You’ll need to convert your personal account to a business account to start using a business profile. Simply go to the settings and select “switch to business profile” to get started.
3. Set a Content Schedule
One of the most important things to remember when using Instagram or any other social media platform is that consistency is key.
You need to create a schedule for your Instagram posts and ensure that you’re posting regularly enough. The more that you post, the more you’ll be able to attract more followers and stay on the radar of your current followers. Consistently posting will also make it so that your followers will know what to expect and will get into the habit of looking for your new posts.
Picking certain days of the week or certain times of the day to post and sticking to your plan can be a great help for building your Instagram presence and marketing your brand effectively.
4. Focus on Quality
To make the most of Instagram for marketing, you need to make sure that you’re focused on quality. While you should be posting consistently, you should also make sure that you take high-quality photos and that you make edits and use Instagram filters to make your photos and videos look even better.
Additionally, make sure that you fill out any post that you make as thoroughly as possible. You should always add a description to your posts and should tag any locations or other Instagram users as necessary. You should also make sure that you’re using plenty of hashtags as well to ensure that your photos and videos will be found more easily by Instagram users.
5. Use Relevant Hashtags
When marketing your posts on Instagram, you should aim to strike a good balance when using hashtags.
You need to be sure that you use a handful of hashtags on every post, aiming for between 3-15 ideally. You should also carefully select which ones to use.
You’ll want to make sure that you use hashtags that will be discoverable but that won’t be competing with too many other posts for attention. It’s a good idea to use hashtags on your posts that are specific but not too specific.
Choosing single-word keywords usually won’t be a good choice, but longtail keywords that are two or three words in length will usually be ideal. Using these hashtags will make it more likely that your posts will be discovered by relevant people but that you aren’t targeting keywords that are too general.
6. Experiment With Different Content Types
When using Instagram, there are a variety of different ways that you can post content and share images and videos with your followers. It’s a good idea to experiment with the different options and to see what works best for your brand.
Feed posts are the main posts on Instagram that you’ll use. These will appear on your profile and will stay there until you delete them. Stories, on the other hand, will only be visible for 24 hours. Reels and live videos are also options for you to consider using.
Using each of these types of posts can be a good option for expanding your reach since different users prefer to view different types of posts. You never know which will work for your business until you do some testing of your own.
It’s a good idea to use different types of posts and to repurpose content for each type of post to get the maximum reach for your marketing messages.
7. Sell Products Directly On Instagram
A recent feature that Instagram has added is the ability to sell products directly on the platform itself rather than requiring users to go to an external e-commerce site instead.
If you have products to sell, it’s a good idea to go ahead and make them available to purchase within the Instagram platform. You can easily create a product catalog that will be attached to your account. Once you do, you can then create posts and tag your products in them.
However, be sure that you understand and comply with all of Instagram’s agreements related to selling products on the platform.
8. Engage Your Followers
When using Instagram, it’s important to remember that you shouldn’t treat it like a one-way street. You need to make sure that you’re not only marketing your products and services on the platform endlessly but that you’re also engaging with your followers as much as possible and creating a back-and-forth dialog with them.
Be sure to treat your followers like your friends and interact with them in a personal and down-to-earth way. Users can tell when you simply want to market your products and don’t care about truly being engaged with the platform, so make sure that you’re social and aim to build real connections with your crowd.
9. Run Some Instagram Ads
If you want to do well with the Instagram platform, then you shouldn’t just rely on typical posts and features. it’s also a good idea to pay for some Instagram ads as well.
Instagram has some great ads features that you can use to target your ideal audience on the platform. Instagram ads are also very cost-effective and can allow you to target your audience based on a variety of different things.
It may take some testing to find a winning ad strategy for your brand. However, once you do, it can potentially get you some great results, whether you’re trying to get new leads or you’re simply trying to spread some additional brand awareness.
10. Make Use of Analytics Features
There are some great analytics features in Instagram, so you need to make sure that you’re using them to learn more about your audience and to better tweak your strategy for reaching them.
You can get a lot of information about your audience through the analytics and stats features. You can find out about views, impressions, website clicks, and more. You can also find out about their demographics.
Armed with this information, you can better create Instagram ads and posts to connect with the people who are most interested in what you have to offer.
Building Your Brand With These Instagram Marketing Tips
If you want to implement a strong digital marketing strategy, you should make sure that you use these Instagram marketing tips as part of it. By taking the right approach to Instagram, you’ll get much better results and will feel your brand grow bigger and better than ever before.
Searching for more helpful social media tips? Start reading through our blog now to discover more useful advice and guidance.